Head of Marketing

Your role

We’re hiring a Head of Marketing who thrives on execution. You’ll own Fairmint’s marketing engine end-to-end—campaigns, launches, channels, analytics, and community growth.

Your mission: turn the onchain equity category into mainstream adoption by delivering results you can measure.

This role is built for a marketing operator who can both strategize and execute—building playbooks, shipping campaigns, optimizing funnel performance, and leading a lean, senior team that knows how to move fast and hit targets.

You’ll report directly to the CEO and collaborate with the PR & Communication team to ensure our message converts—not just resonates.

This position is for US Citizen / Permanent Resident.

What you’ll own

• Build, test, and scale Fairmint’s demand generation and user acquisition strategy for founders and investors
• Lead product marketing for the Investor App and Captable platform, including positioning, messaging, and launch execution
• Own marketing operations—CRM, analytics, campaign tracking, and marketing stack optimization
• Manage growth channels (email, SEO, community, social, paid, partnerships) with a focus on performance metrics
• Design and run launch playbooks for product releases, integrations, and ecosystem partnerships
• Collaborate with the CCO to align storytelling with performance marketing, ensuring consistent voice and measurable impact
• Hire, mentor, and manage a small team across content, growth, and design focused on speed and precision
• Track KPIs and own the marketing funnel—awareness, activation, engagement, and retention

What we’re looking for

• 4+ years in marketing leadership roles at fintech, SaaS, or web3 companies
• Proven record of executing data-driven campaigns that drive growth and adoption
• Deep understanding of founder and investor acquisition funnels
• Hands-on operator—comfortable working directly with tools like HubSpot, Webflow, GA4, and campaign dashboards
• Excellent project management, analytical, and communication skills
• Native-level English and ability to write sharp, high-converting copy
• Must be based on the US East Coast (NYC preferred) and authorized to work in the US

You’ll lead the charge to turn Fairmint’s story into measurable traction—one campaign, one launch, and one funnel at a time.