Brand
Everything needed to present Fairmint consistently: the wordmark, the avatar, colour, type, and the social sizes we publish at.
“Fairmint” is one word, always capital F, and never inflected — not “the Fairmint platform” or “Fairmint app”. It names the company and the product alike. Give the marks room: generous space around them, large or small, never cramped against other logos or type.
Product and standard names keep their own capitalisation: OCF, OCP, SAFE, Series A, KYC.
The wordmark is the primary mark and should be used wherever space allows. The gradient version is the default on white and light surfaces. On ink, photography, or any coloured field, use the white version. The black version is for single-colour print and documents.
Minimum width 88px on screen, 24mm in print. Below that the rail in the letterforms closes up.
One tile for every account: the white wordmark on ink, at 74% of the tile width, optically centred with equal margins. Nothing is added to it — no frame, no rule, no band. The platform supplies its own crop and ring.
Company accounts use the tile. People keep their photograph, so the mark never competes with a face.
The files are supplied finished. Don’t rebuild, recolour, or decorate them.
Indigo is the primary interface colour: buttons, links, active states, focus rings. Ink is the brand canvas — hero surfaces, avatars, dark sections. The purple-to-blue gradient is the accent, used sparingly for the mark and for moments that carry the brand, never as a background wash.
Plus Jakarta Sans for headings, 700 to 800, tracking tightened to -0.05em at display sizes. Inter for body and interface, 400 to 600. Uppercase is reserved for small eyebrow labels with 0.14em tracking; never for body copy.
Plus Jakarta Sans · 700
Equity. Unlocked.
Inter · 400 / 600
The register that makes a share legally yours, and the rail that moves it, running on one system.
Direct, second person, period-stopped. Concrete numbers, formatted. Calm and factual in product; bolder in marketing. No emoji.
Your shares. Your wallet. Your move.
$1,600,000 under administration.
Revolutionising the future of equity
Over $1.6 billion-ish administered
Every file is vector; use SVG unless the destination cannot take it. Point these at the shared drive folder once it exists.
These marks are proprietary and protected. Do not alter the files, or use them in a way that implies a relationship with or endorsement by Fairmint. Do not combine them with other graphics or use them in your own product or business name without written consent. Get in touch with any questions.
Social sizes
The banner set is published at the native size of each platform, so nothing is upscaled or recropped on upload. Every banner is the white wordmark on ink with the gradient held to one accent moment.