Last week, we launched Fairmint on Product Hunt. This was an exciting moment for us, but we were still nervous. We knew that Product Hunt is notoriously competitive. Companies like Robinhood, Coinbase, and Slack started there because of the caliber of its community. The product races essentially start at midnight in San Francisco and go for only 24 hours, with first, second, and third places battling it out the entire time. When we went live at midnight, we had prepared so much of our messaging already — but we had no idea how people would perceive it.
As you know, we truly believe in the power of community ownership. We were expecting our Fairmint community to help us out, but what we witnessed was a truly amazing experience full of gratitude and support.
We placed #1 not just for the day, but for the entire duration of the day. It’s amazing to watch how we essentially rocketed off from the start and stayed elevated:
So how did we do this? No doubt about it: our community. Yes, we got a lot of engagement from people who had never heard of us. But it was our product fans, investors, employees, and users who helped us the most.
Here are some more reasons why we think we did so well that day:
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Our #1 goal was to engage with our community. We did everything we could to prepare for our outreach that day, particularly when it came to the discussion thread. We wrote out all of our messaging the weeks before. All of the emails, tweets, and even comment responses were already thought out prior to our launch. (Although, there was a fair bit of improvising too 😉)
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Our Twitter presence really stood out. Throughout the day we were boosted by retweets from Fairmint investors like Tim Draper, the Berkeley Blockchain Xcelerator, CEOs of Magic Labs, Entri, and Vitelabs, and companies that use Fairmint like Hospitable, Gilded, Opengrants, and Beem.xyz.
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Personal touches from our co-founder drove our community members to not only upvote us, but to leave reviews about our product. At the time, Thibauld was actually presenting at the Berkeley Blockchain Xcelerator, so it was up to Joris to tap into his extensive community of founders and investors. The power of co-CEOs at work! While Thibauld was presenting, Joris was on a 24hr marathon interacting with over 1,300 upvotes, 1,000 comments, and many more emails, tweets, and posts from our community.
- Being featured in the Product Hunt newsletter boosted our presence. We didn’t expect this, but our strong performance from the very beginning garnered us a mention in the official email. Considering that Product Hunt attracts VCs, CEOs, CTOs, and founders from all over, we were honored by this moment.
- Our constant engagement for the full 24 hours kept us at the top. Because our team and community is global, we had constant engagement from their sides of the world when we needed it most (like at 4 AM in New York City, when it was 5 PM in Seoul and 9 AM in Europe!).
Overall, the biggest reason we did so well is our community. Without our angels, retail investors, VCs, VC firm partners, and our customers who are building amazing products everyday, we could not have launched Fairmint to the world in such a spectacular way. This is the perfect example of community ownership propelling a company to the top! 🚀
If you have any questions for us, reach out to team@fairmint.co.
